Santi The Sloth Wins Good Design Award Gold Accolade in Australia’s International Good Design Awards.

The winners of Australia’s peak international design awards – the highest honour for design and innovation in the country were announced today during the 2020 Good Design Week.

Santi The Sloth received a prestigious Good Design Award Gold Accolade in the Product Design Consumer Electronics category in recognition for outstanding design and innovation.

The annual Good Design Awards is Australia’s oldest and most prestigious international Awards for design and innovation with a proud history dating back to 1958. The Awards celebrate the best new products and services on the Australian market, excellence in architectural design, engineering, fashion, digital and communication design, design strategy, social impact design and young designers.

More than 55 Good Design Awards Jurors evaluated each entry according to a strict set of design criteria which covers ‘good design’, ‘design innovation’ and ‘design impact’. Projects recognised with a Good Design Award must demonstrate excellence in good design and convince the Jury they are worthy of recognition at this level.

The Good Design Awards Jury praised Santi The Sloth, commenting: “A fun, well thought through and beautiful product. There's an interesting and highly relevant design solution, considering the multitude of accessories available to comfort babies. The thought that has gone into this product is delightful. It's an all-in-one soft toy that replaces a series of possible toddler devices in one cuddly option! A well thought through design solution that has addressed all the challenges of sleep related problems in a technologically advanced product. It's a total package of product, accessories, app, website as an impressive design solution.”

Dr. Brandon Gien, CEO of Good Design Australia said: “Receiving a Good Design Award is a significant achievement given the very high calibre and record number of entries received in 2020.”

“There’s no doubt it has been a really tough year for everyone so it’s nice to be able to share some good news for a change. The projects represented in this year’s Good Design Awards shine a positive light on our creative and innovative capacity as human beings. These inspirational winning projects give me hope and optimism that our design community will continue to innovate, no matter how challenging the world around us is,” said Dr. Gien.

“Australia’s Good Design Award is more than a symbol of design excellence - it represents the hard work and dedication towards an innovative outcome that will ultimately make our lives better. These projects showcase the shear brilliance of design and the potential it has to improve our world,” said Dr. Gien.

The 2020 Good Design Awards attracted a record number of submissions with an astonishing 835 design projects evaluated in this year’s international design awards.